Rural TV’s programming has been taken down from Horse & Country TV (H&C TV) after seven months of partnership.
The two companies had a broadcast deal of four-hour programming blocks a day, which included Parelli’s Natural Horsemanship.
But H&C TV’s head of programming Jonathan Rippon said that the agreement came to an end on 1 January.
“Our schedule is constantly evolving,” he said. “I’m always looking for new and exclusive sources of programming.”
This will include the UK’s greatest ever polo coverage, a 10-hour series of the Argentine Open, the return of Parelli shows and a new hunting programme, Hounds and the Huntsman, following the Chiddingfold, Leconfield and Cowdray huntsman.
But Mr Rippon did not rule out working with Rural TV in the future.
“We may work with them again, but for now we’ve got a fantastic slate of new stuff,” he said.
Rural TV’s director of international distribution Sarah Chase said that the channel is currently reorganising its business model.
It is off the air at the moment, although has secured a deal with a horse lifestyle network in The Netherlands.
“We are still in talks with H&C TV as well as other channels, and all our options are open,” she said. “In the meantime, we are still available online with 30-day complementary access.”
