Horse & Country TV has hired BBC and ITV professional Jonathan Rippon as its new head of programming.
Rippon will be responsible for commissioning, acquiring and scheduling all programming on Horse & Country TV (H&C TV).
In his 15 years working in the television business, Rippon has been development executive producer for Living TV, deputy head of contect development at ITV and worked for eight years with the BBC.
He said: “I enjoy encouraging people to realise their full creative potential and having had a wealth of experience formulating new ideas, as well as working with major international brands, I intend to combine these elements to take H&C TV forward.”
H&C TV chairman Heather Killen said she hoped Rippon will take the channel to “a new level”.
But earlier this month, the London Evening Standard (4 January 2010) reported that Horse & Country made losses of £1.03m in the year to April 2009 and that advertising revenue had plunged.
The TV company moved from Stoneleigh to Cwmbran last year with a £400,000 grant from the Welsh Assembly Government.