Black Country Saddles is planning on exporting its products to China.
There is a growing demand for equestrian sport in the country, both in leisure and competition markets.
Last month an export plan was announced, allowing horses to be transported into the country for the first time.
The saddlery company is working with the China-Britain Business Council and has attended a regional Chinese forum.
And Black Country Saddles’ plans attracted the attention of BBC Midlands Today.
A camera crew visited the company’s Cannock premises to film the saddles in all stages of the manufacturing process.
“We were delighted to have been filmed and talk about our plans,” said Mark Bryan.
“Although it proved to be quite nerve-wracking in front of the camera for everyone it was also a great opportunity to showcase the skills of our saddlery team and the growth of the business,” he added.
