Pippa Cuckson

Freelance journalist

Formerly Horse & Hound’s first female deputy editor, Pippa is an award-winning journalist who in recent years has actively campaigned to raise awareness of the welfare concerns within the sport of endurance in order to drive change. She has written extensively on the topic for a number of titles including H&H, with her stories picked up by international publications around the world including the Wall Street Journal, Le Monde and Berliner Zeitung.

During her 21 years on the H&H staff rota, Pippa sub-edited every sector of the magazine, including a stint as news editor, before being promoted to the role of assistant editor and then deputy editor. She was also an active reporter, covering Olympic Games, European championships and the last stand-alone word eventing championship, at Gawler, South Australia, in 1986.

Pippa’s campaigning journalism has twice been recognised by her peer-group: the International Alliance of Equestrian Journalists Bureau Award for an outstanding contribution to the global horse industry, and the British Equestrian Writers Association Liz Dudden Trophy, for outstanding services to equestrianism.

In August 2018, the leading French magazine Grand Prix featured Pippa in its special issue about the 50 “most influential” people in global equestrian sport.