Anyone who has ever tried to reverse a trailer will know just how tricky it is.
A car commercial has gone viral by showcasing the frustration many horse owners face when trying to back a trailer into a tight spot.
The short clip, created by Grabarz & Partner, features a field full of horses laughing their hooves off at the increasingly flustered driver’s failed attempts to park.
But the herd is silenced as another driver appears and switches on the “trailer assist” feature of the new Volkswagen Tiguan, before easily reversing his box neatly into its parking space.
Originally planned as a television advert, the clip went viral after it was posted online and became the most successful German Volkswagen video of all time.
It received more than nine million clicks in the first 72 hours and has had more than 40 million views overall.
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Horsey marketing
Volkswagen is by far from the first company to tap into horsepower when it comes to advertising.
The iconic Lloyds black horse returned to the bank’s advertising campaigns after a 10-year break in 2015 to mark its 250th anniversary, much to the delight of equestrians across the country. He has since starred in two further campaigns.
Socks the Shetland, who has his own website, became an internet sensation after Three mobile featured him in its #danceponydance adverts.
He was so popular that he returned for a Christmas special and was also recruited by the Scottish tourist board for a Visit Scotland campaign.
Meanwhile, Budweiser’s half-time Super Bowl adverts have become an annual treat for Clydesdale lovers. The company has more than 160 Clydesdale horses at its Missouri ranch, who star in promotional roles.
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