ITM unveils new website

Irish Thoroughbed Marketing (ITM) has launched a multi-lingual interactive website, giving information about the thoroughbred industry in Ireland.

The website, which took 8 months to develop, is a database with information such as sales dates, stallion nominations, trainer contacts and racecourses. It features a horse ratings search tool, enabling buyers and bloodstock agents to filter and search for horses using a number of different criteria.

ITM general manager Elaine Hatton said: “Visitors to the site will be treated to an easily navigable experience that is not only aesthetically pleasing and filled with wonderful imagery, but is also a source of up-to-date information and news from around the world.

“The ‘media centre’ is a rich source of material that will be welcomed by journalists and others with an interest in facts and figures.”

Information is currently translated into Russian, French, Mandarin, Spanish and Turkish, with further languages planned in the second phase of development.

The website is optimised for mobile and desktop technology.

Visit www.itm.ie

Martha Terry

H&H features editor

Martha is an experienced journalist who is mad-keen on horses and dogs. Her reporting CV includes the Paris Olympics, European championships, Aachen World Equestrian Festival and World Cup finals. After growing up with assorted liver and white springer spaniels, she enjoyed 14 years with two rescue dogs. Now, her constant companion is Fidget, an extremely energetic and habitually muddy black and white springer. Martha has written on topics as diverse as a top horse’s clone to the best GPS trackers for dogs, as well as equestrian and rural matters for Country Life, The Field, The Times, The Spectator and The Telegraph alongside Horse & Hound.