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Horse & Hound Online User Survey

Horse & Hound

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    Internet Usage
    How often do you typically access the Internet/World Wide Web? Every day
    Three to four times a week
    One to two times a week
    Once a month
    Less often
    Never
    Don’t generally have access
     
    How often do you typically access Horse & Hound Online? Every day
    Three to four times a week
    One to two times a week
    Once a month
    Less often
    Never
    Don’t generally have access
     

    When did you first use the Internet?

    		 Less than 6 months ago
    Between 6 months and a year ago
    1-2 years ago
    2-3 years ago
    3-4 years ago
    4 plus years ago
    Don’t know
     
    On average, how many hours do you spend browsing the net in a typical week?
    Under 30 mins
    30 mins to 1 hr 1-2 hrs
    2-3 hrs 3-4 hrs
    5-6 hrs 6-7 hrs
    8+ hrs 20+ hours
     
    On average, how many hours do you spend browsing Horse & Hound Online in a typical week?
    Under 30 mins
    30 mins to 1 hr 1-2 hrs
    2-3 hrs 3-4 hrs
    5-6 hrs 6-7 hrs
    8+ hrs 20+ hours
     
    Where do you use the Internet from most often? Home
    Work
    College/school/library
    Hospital
     
    Which of the following types of sites do you visit regularly? (Please tick all that apply) Computer, Internet and IT sites
    Educational sites
    Entertainment and show business sites
    Equestrian sites
    Family and children’s sites
    Financial sites
    Games sites
    Men’s lifestyle sites/portals
    News sites
    Recruitment sites
    Shopping sites
    Sports sites
    Travel sites
    TV and radiosites
    Women’s sites/portals
    Other
     
    How often have you shopped online? Every week
    Once or twice a month
    Less often
    Only for special occasions
    Never
     
    Which of the following have you ordered/bought online in the past three months? (Please tick all that apply) Books
    Cars
    CDs/Music/Videos/DVDs
    Clothing/accessories
    Computer games
    Computer hardware
    Computer software
    Electrical goods
    Equestrian products
    Financial services (e.g. insurance)
    Gifts/flowers
    Groceries
    Mobile phones
    Movie/theatre/gig tickets
    Property/houses
    Toys
    Travel & holidays
    None
     

    About Horse & Hound Online
     
    Do you have horseandhound.co.uk bookmarked on your computer? Yes
    No
     
    Which sections of the site do you visit regularly? News
    Disciplines
    Showdates
    Results
    Horses for sale / classified marketplace
    Product reviews
    Horsecare
    Shopping village
    Trade Directory
    Talkback
     
    Have you ever contacted a company as a result of seeing their advert / link on HHO? (please tick all that apply) Yes, I clicked a banner ad
    Yes, I followed a web link
    Yes, I clicked an email link
    Yes, I clicked from the Shopping Village
     
    How did you contact them? By email
    By telephone
    By visiting the retail outlet
    I didn’t contact them
     
    Were you satisfied with the speed of response to your email? Yes
    No
    Not applicable
     
    Was there a particular reason why you responded by telephone rather than by email? (e.g. didn’t notice an email address, telephone gets a speedier response etc)
     
    Would you like to see more information on the following topics on horseandhound.co.uk? Veterinary
    Feed
    Stabling
    Transport
    Property
    Insurance
    Supplements
    Show previews
    New products
    Tourism
     
    Would you like to see less information on the following topics on horseandhound.co.uk? Veterinary
    Feed
    Stabling
    Transport
    Property
    Insurance
    Supplements
    Show previews
    New products
    Tourism
     

    About You
    Are you: Male
    Female
     
    Which age range do you fall into? Under 18
    18-24
    25-34
    35-44
    45-54
    55-64
    65-plus
     
    Are you: Single
    Married / living with partner
    Widowed / Divorced / Separated
     
    Which of the following most closely describes your occupation? Higher managerial, administrative or professional
    Intermediate managerial, administrative or professional
    Supervisiory, clerical, junior managerial
    Skilled
    Semi or unskilled manual worker
    Unemployed
    University/College student
    At school / sixth form college
    Retired
    None of above
     
    Which income bracket do you fall into (before tax)? Less than £10,000
    £10,000 to £19,999
    £20,000 to £29,999
    £30,000 to £39,999
    £40,000 to £49,999
    £50,000 to £59,999
    £60,000 to £69,999
    £70,000 plus
     
    Are you a homeowner? Yes, without a mortgage
    Yes, with a mortgage
    In the process of buying a first property
    Currently renting
     
    Are you a second homeowner? Yes, without a mortgage
    Yes, with a mortgage
    In the process of buying a second property
    Currently renting
    I don’t own a second home
     
    Where do you currently live? UK
    Germany
    France
    Other Europe
    USA
    Canada
    Middle East / Far East
    Australia / New Zealand
    Africa
     
    Do you have a private car? No
    Yes
    Make:
    Model:
    Do you have a company car? Yes
    Make:
    Model:
     
    Are you planning to buy / replace your car in the next twelve months? Yes
    No
     
    Do you have a mobile phone? Yes
    No
     
    How many holidays do you take per year on average? 1
    2
    3
    4
     
    Have you read any of the following magazines in the past twelve months? (please tick all that apply) Country Life
    The Field
    Eventing
    Horse
    Horse & Hound
    Shooting Times
    Sporting Gun
     
    Would you be prepared to take part in future research for horseandhound.co.uk? Yes
    No
     
    Name:
     
     
    Email:
     
    IPC Media Limited, publisher of HORSE&HOUND ONLINE and IPC Electric Limited (“IPC”) will collect your personal information to process your entry and to gain a better understanding of our users.

    We may send you details on our websites and services. Please tick here if you prefer not to hear fromIPC.

    We may pass your details to other reputable companies whose products and services may be of interest to you. Please tick here if you prefer not to receive such offers.
     
     
    Thank-you for taking the time to complete this survey. If you would be prepared to participate in a more detailed questionnaire please e-mail your contact details to samantha_hurn@ipcmedia.com All those who are chosen by Horse & Hound Online to participate in this extended research will receive a bottle of wine