Fairfax & Favor and Le Chameau collaborate to launch new boots

Two of the UK’s most iconic country footwear brands, Fairfax & Favor and Le Chameau, have joined forces to create a limited edition wellington boot. The aptly named L’Alliance will be launched officially at The Game Fair at Ragley Hall, Warwickshire, on Friday, 29 July.

View the L’Alliance boots at philipmorrisdirect.co.uk

The boot brings together recognisable features from the two brands by pairing the fan and tassel from Fairfax & Favor with the classic Le Chameau Chamolux rubber wellington.

The L’Alliance boots in vert verizon

The wellington boots are available in two colourways (vert verizon or navy) and in three calf fits – narrow, standard or sporting, similar to other Fairfax & Favor tall boots. Each pair of boots comes with a pair of matching tassels in vert verizon or navy, but there are seven additional colourways to choose from, including rouge, cherry, orange foncé, rose, vert Chameau, vert clair and bleu clair, to personalise the boots.

Additional tassels can be purchased in a range of colours. Orange foncé pictured.

Corry Taylor, founder of Le Chameau’s parent company, explained that the collaboration is born from a shared passion for creating stunning performance footwear of the highest quality, perfect for rural life.

Marcus Fairfax Fountaine, Fairfax & Favor co-founder said: “Le Chameau’s boots have been keeping my feet warm on cold winter days for years, so it’s a real honour to be working with a brand I’ve admired for so long.”

The L’Alliance boots in navy

Each brand announced the L’Alliance collaboration on their social media channels and shared an image of the boots. Some fans of the brands were thrilled to see two of their favourite brands working together and one Facebook user commented that she was “super-excited to be upgrading her current pair of wellies”. Others, however, “struggled” to love the L’Alliance as much as previous models from the brands.

The L’Alliance boots will be available to buy from fairfaxandfavor.com and lechameau.com in early September, with an RRP of £295. A branded boot bag will also be available to purchase as part of the collaboration. It will feature two external pockets, shoulder strap and ventilation netting.

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Georgia is Horse & Hound’s equestrian products expert and our favourite shopping guru as she knows about all the latest products, often before they hit the shelves. She is here to help you make the right purchases, whatever your budget, and manages all the ecommerce opportunities that allow us to give you easy access to the best products at the lowest prices. Georgia has first-hand knowledge of all the equestrian brands and their ever-evolving product lines, having been working with them closely since she started in equestrian media in 2015. She is also editor of H∓H’s sister site, PetsRadar.