Tradesmen and DIY supplier Screwfix is the latest retailer to branch out into the equestrian market.
The 30-year-old company’s new range was launched in June and offers a range of items for the horse owner.
The 158 equestrian products on offer include yard equipment, tack and grooming kit.
“Our equestrian range is part of our new extended Rural Supplies collection,” said a spokesman for Screwfix.
“We have released a capsule range, but will continue to review the collection both online and in our publication using feedback from our customers.
“We are working with various brands and partners such as Stock Shop, Tub Trug, Wolseley, Bentley and will continue develop the range.”
The company has 400 stores across the UK and offers a seven-day delivery service as well as click and collect.
Branching out
Screwfix is not the first retailer to move into the equestrian market.
In 2006 Tesco unveiled its equestrian range, which promised customers change from £100 for head-to-toe riding kit.
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More recently, SportsDirect.com announced it would be launching a budget range of equestrian goods (January, 2014).
Last August supermarket Aldi also revealed it would be selling clothing for riders.
Aldi’s Equestrian Specialbuys range offers yard boots for £12.99, polo shirts for £8.99 and children’s jodhpurs for £8.99.
“The equestrian range allows both pros and beginners to gain good quality, affordable gear — breaking down the entry costs for families up and down the country who want to get involved in a great sport,” said Aldi’s Tony Baines.
Claire Williams from the British Equestrian Trade Association felt supermarket brands could increase the sport’s appeal.
“At the time, many thought Tesco was showing that riding was much more of a mainstream sport, making it appear to be more accessible to a wider audience. Aldi may have the same impact,” she told H&H.
